[Webinar] Overcoming negative disaster images: How Fukushima’s sake breweries rebuilt its regional brand
公開日 2021.10.25
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Center for Tourism Research (CTR), Wakayama University, holds a Seminar.
Associate Professor Dr. David N. Nguyen (Tohoku University, Japan and Japan National Research Institute for Earth Science and Disaster Resilience (NIED)) will talk about his work at NIED and wider research, with a special focus on his recently published article:
"Overcoming negative disaster images: how Fukushima’s sake breweries challenged negative stereotypes and rebuilt its regional brand", Journal of Tourism Futures,https://doi.org/10.1108/JTF-11-2020-0197
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Theme
Overcoming negative disaster images: How Fukushima’s sake breweries rebuilt its regional brand
Overview
Fukushima Prefecture, located in northern Japan, is renowned for its hot springs, lakes, historical architecture, gastronomy, and particularly its sake (or Japanese rice wine). However, pre-existing problems such as the prefecture’s changing demographics and economic development, the effects of the 2011 Great East Japan Earthquake (GEJE) andfears of radioactive contamination have made consumers reluctant to consume products from the region or to visit the prefecture. This study illustrates how various sake brewery stakeholders have sought to reverse and alter negative images associated with the prefecture.Results indicate that through a combination of collaboration between the breweries, local government and the local communities, the sake breweries were able to reverse many of the negative effects of the 2011 GEJE. The success of the sake industry has prompted the local government to focus more strongly on tourism marketing that places sake products and breweries at the center of its campaign to promote the region. This research contributes to the field of image restoration, which combines theories regarding destination marketing and crisis management. It also highlights the importance of collective stakeholder mobilization when attempting to help communities that are facing economic and tourism crises.
Date
Friday, November 5, 2021
Time
3:00~4:30 PM (JST, GMT+9)
Venue
CTR Conference Room (in person) and Zoom (online)
*The number of participants in the CTR conference room is limited.
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Speaker
Associate Professor Dr. David N. Nguyen?(Associate Professor by Special Appointment, Tohoku University /?Researcher, Japan National Research Institute for Earth Science and Disaster Resilience (NIED), Japan)
David holds a Ph.D in Civil Engineering from Tohoku University, a master’s degree in Geography from the University of Hawaii, and also completed the University of Hawaii’s Department of Urban and Regional Planning’s Disaster Management and Humanitarian Assistance Program. As an academic, he has published numerous articles in the areas of tourism, disaster management, and transportation
Registration
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Contact:
Center for Tourism Research
Wakayama University
Sakaedani 930, Wakayama-city 640-8510, JAPAN
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